So You Want to Be a Brand Guru

Don Edward Schultz^*

^*Corresponding author for this work

Research output: Contribution to journal › Review article › peer-review

ASJC Scopus subject areas

@article{61519cb830b94718b0977b18c33bf0bd,

title = "So You Want to Be a Brand Guru",

author = "Schultz, \{Don Edward\}",

year = "2003",

month = mar,

day = "1",

language = "English (US)",

volume = "12",

pages = "8--9",

journal = "Marketing Management",

issn = "1061-3846",

publisher = "American Marketing Association",

number = "2",

}

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T1 - So You Want to Be a Brand Guru

AU - Schultz, Don Edward

PY - 2003/3/1

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AN - SCOPUS:1542500766

SN - 1061-3846

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IS - 2

ER -