| Original language | English (US) |
|---|---|
| Pages (from-to) | 9-11 |
| Number of pages | 3 |
| Journal | Marketing Management |
| Volume | 16 |
| Issue number | 4 |
| State | Published - Jul 1 2007 |
ASJC Scopus subject areas
- Business and International Management
- Marketing
Social call
Don Edward Schultz*
*Corresponding author for this work
Research output: Contribution to journal › Article › peer-review
7
Scopus
citations