Social influence in the adoption of a B2B loyalty program: The role of elite status members

Vijay Viswanathan, F. Javier Sese, Manfred Krafft*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

11 Scopus citations

Fingerprint Dive into the research topics of 'Social influence in the adoption of a B2B loyalty program: The role of elite status members'. Together they form a unique fingerprint.

Business & Economics