Social Marketing: Improving the Quality of Life

Philip Kotler, Ned Roberto, Nancy Lee

Research output: Book/ReportBook

Original languageEnglish
PublisherSage Publications
Edition2nd
ISBN (Print)9780761924340
StatePublished - 2002

Cite this

Kotler, P., Roberto, N., & Lee, N. (2002). Social Marketing: Improving the Quality of Life. (2nd ed.) Sage Publications.
Kotler, Philip ; Roberto, Ned ; Lee, Nancy. / Social Marketing: Improving the Quality of Life. 2nd ed. Sage Publications, 2002.
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title = "Social Marketing: Improving the Quality of Life",
author = "Philip Kotler and Ned Roberto and Nancy Lee",
year = "2002",
language = "English",
isbn = "9780761924340",
publisher = "Sage Publications",
edition = "2nd",

}

Kotler, P, Roberto, N & Lee, N 2002, Social Marketing: Improving the Quality of Life. 2nd edn, Sage Publications.

Social Marketing: Improving the Quality of Life. / Kotler, Philip; Roberto, Ned; Lee, Nancy.

2nd ed. Sage Publications, 2002.

Research output: Book/ReportBook

TY - BOOK

T1 - Social Marketing: Improving the Quality of Life

AU - Kotler, Philip

AU - Roberto, Ned

AU - Lee, Nancy

PY - 2002

Y1 - 2002

M3 - Book

SN - 9780761924340

BT - Social Marketing: Improving the Quality of Life

PB - Sage Publications

ER -

Kotler P, Roberto N, Lee N. Social Marketing: Improving the Quality of Life. 2nd ed. Sage Publications, 2002.