Social marketing to protect the environment: What works

Doug McKenzie-Mohr, Nancy R. Lee, Paul Wesley Schultz, Philip A. Kotler

Research output: Book/ReportBook

152 Scopus citations


Behavior change is central to the pursuit of sustainability. This book details how to use community-based social marketing to motivate environmental protection behaviors as diverse as water and energy efficiency, alternative transportation, and watershed protection. With case studies of innovative programs from around the world, including the United States, Canada Australia, Spain, and Jordan, the authors present a clear process for motivating social change for both residential and commercial audiences. The case studies plainly illustrate realistic conservation applications for both work and home and show how community-based social marketing can be harnessed to foster more sustainable communities.

Original languageEnglish (US)
PublisherSAGE Publications Inc.
Number of pages237
ISBN (Electronic)9781483349466
ISBN (Print)9781412991292
StatePublished - Jan 1 2012

ASJC Scopus subject areas

  • General Social Sciences


Dive into the research topics of 'Social marketing to protect the environment: What works'. Together they form a unique fingerprint.

Cite this