Social media and consumer engagement: a review and research agenda

Victor Barger, James W. Peltier*, Don Edward Schultz

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

340 Scopus citations

Fingerprint

Dive into the research topics of 'Social media and consumer engagement: a review and research agenda'. Together they form a unique fingerprint.

Keyphrases

Social Sciences