Social media and elections in Africa, Volume 1: Theoretical perspectives and election campaigns

Martin N. Ndlela, Winston Mano

Research output: Book/ReportBook

3 Scopus citations


This book brings together fresh evidence and new theoretical frameworks in a unique analysis of the increasing role of social media in political campaigns and electoral processes across Africa. Supported by contemporary and historical cases studies, it engages with the main drives behind the various appropriations of social media for election campaigns, organization, and voter mobilization. Contributors in this volume delve into changing and complex aspects of social media, offering an appraisal of theoretical perspectives and examining fascinating case studies which social media use is redefining elections across Africa. Contributions show that new media ecologies are resulting in new policy regimes, user behaviors, and communication models that have implications for electoral processes. The book also provides preliminary analysis of emerging forms of algorithm-driven campaigns, fake news, information distortions and other methods that undermine electoral democracy in Africa.

Original languageEnglish (US)
PublisherSpringer International Publishing
Number of pages237
ISBN (Electronic)9783030305536
ISBN (Print)9783030305529
StatePublished - Jan 1 2020
Externally publishedYes


  • African elections
  • Democratisation
  • Digital media
  • Political communication
  • Social media

ASJC Scopus subject areas

  • Social Sciences(all)


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