Social Media and the Super Bowl: How Has Technology Changed Super Bowl Advertising?

Timothy Calkins, Derek D Rucker

Marketing

Research output: Contribution to journal › Article

Original language	English (US)
Journal	The Huffington Post
State	Published - Apr 1 2015

Access to Document

http://www.huffingtonpost.com/tim-calkins/social-media-and-the-supe_b_6574760.html

Cite this

Calkins, T., & Rucker, D. D. (2015). Social Media and the Super Bowl: How Has Technology Changed Super Bowl Advertising? The Huffington Post. http://www.huffingtonpost.com/tim-calkins/social-media-and-the-supe_b_6574760.html