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Social media: Friend or foe?
Don Edward Schultz
Integrated Marketing Communications
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Keyphrases
Social Media
100%
Behavioral Studies
50%
Media Use
50%
Social Media Strategy
50%
Consumer Engagement
50%
Public Beliefs
50%
Consumer Behaviour
50%
Brand Preference
50%
Media Brands
50%
Brand Engagement
50%
Social Sciences
Legal Procedure
100%
Media Use
100%
Media Strategy
100%
USA
100%
Consumer Behavior
100%
Economics, Econometrics and Finance
Consumer Attitude
100%