Social network, Web forum, or task market? Comparing different crowd genres for design feedback exchange

Yu Chun Grace Yen, Steven P. Dow, Elizabeth Gerber, Brian P. Bailey

Research output: Chapter in Book/Report/Conference proceedingConference contribution

13 Scopus citations

Abstract

Increasingly, designers seek feedback on their designs from crowd platforms such as social networks, Web forums, and paid task markets which demand different amounts of social capital, financial resources, and time. Yet it is unknown how the choice of crowd platform affects feedback generation. We conducted an online study where designers created initial designs and revised the designs based on crowd feedback. We measured the quantity, quality, and content of the feedback received at two iterations and from crowds driven by social status, enjoyment, and financial gain. Our results show, for example, that task markets yield more suggestions, online forums provide more process feedback, and social networks give the most suggestions without payment. We contribute an emergent framework for crowd feedback selection, opportunities for enhancing feedback services, and an experimental platform that researchers can adapt to reduce the burden of conducting online studies of design feedback.

Original languageEnglish (US)
Title of host publicationDIS 2016 - Proceedings of the 2016 ACM Conference on Designing Interactive Systems
Subtitle of host publicationFuse
PublisherAssociation for Computing Machinery, Inc
Pages773-784
Number of pages12
ISBN (Electronic)9781450340311
DOIs
StatePublished - Jun 4 2016
Event11th ACM SIGCHI Conference on Designing Interactive Systems, DIS 2016 - Brisbane, Australia
Duration: Jun 4 2016Jun 8 2016

Publication series

NameDIS 2016 - Proceedings of the 2016 ACM Conference on Designing Interactive Systems: Fuse

Other

Other11th ACM SIGCHI Conference on Designing Interactive Systems, DIS 2016
CountryAustralia
CityBrisbane
Period6/4/166/8/16

Keywords

  • Creativity
  • Critique
  • Crowdsourcing
  • Design methods
  • Feedback
  • Online crowds

ASJC Scopus subject areas

  • Computer Graphics and Computer-Aided Design
  • Human-Computer Interaction
  • Software

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  • Cite this

    Yen, Y. C. G., Dow, S. P., Gerber, E., & Bailey, B. P. (2016). Social network, Web forum, or task market? Comparing different crowd genres for design feedback exchange. In DIS 2016 - Proceedings of the 2016 ACM Conference on Designing Interactive Systems: Fuse (pp. 773-784). (DIS 2016 - Proceedings of the 2016 ACM Conference on Designing Interactive Systems: Fuse). Association for Computing Machinery, Inc. https://doi.org/10.1145/2901790.2901820