Social Psychological Foundations of Social Marketing

Derek D Rucker, Richard E. Petty, Pablo Briñol

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English (US)
Title of host publication	The Handbook of Persuasion and Social Marketing
Editors	David W. Stewart
Publisher	Praeger Publishers
Pages	27-60
Number of pages	34
ISBN (Electronic)	9781440804052
ISBN (Print)	9781440804045
State	Published - 2014

Cite this

@inbook{3e4b0c3f4ea944078d0b114cfc78151a,

title = "Social Psychological Foundations of Social Marketing",

author = "Rucker, {Derek D} and Petty, {Richard E.} and Pablo Bri{\~n}ol",

year = "2014",

language = "English (US)",

isbn = "9781440804045",

pages = "27--60",

editor = "Stewart, {David W.}",

booktitle = "The Handbook of Persuasion and Social Marketing",

publisher = "Praeger Publishers",

}