Social Psychological Foundations of Social Marketing

Derek D Rucker, Richard E. Petty, Pablo Briñol

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationThe Handbook of Persuasion and Social Marketing
EditorsDavid W. Stewart
PublisherPraeger Publishers
Pages27-60
Number of pages34
ISBN (Electronic)9781440804052
ISBN (Print)9781440804045
StatePublished - 2014

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