Original language | English (US) |
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Title of host publication | The Handbook of Persuasion and Social Marketing |
Editors | David W. Stewart |
Publisher | Praeger Publishers |
Pages | 27-60 |
Number of pages | 34 |
ISBN (Electronic) | 9781440804052 |
ISBN (Print) | 9781440804045 |
State | Published - 2014 |
Social Psychological Foundations of Social Marketing
Derek D Rucker, Richard E. Petty, Pablo Briñol
Research output: Chapter in Book/Report/Conference proceeding › Chapter