SoftStrat

The Software Platform Migration Game

Mohanbir S Sawhney (Developer), Michael Beane (Developer)

Research output: Non-textual formSoftware

Abstract

SoftStrat helps students understand the complexities and challenges in dealing with disruptive business models and how to transition to new models while maintaining a healthy business, particularly within the context of Enterprise software and SaaS. Students play the role of the Chief Strategy Officer for MegaSoft, an enterprise software firm. MegaSoft has been successful in selling on-premise enterprise software to large companies for many years but now finds itself in search of new revenue sources in the SMB segment. It is also facing a disruptive competitor called Netware, a smaller SaaS (software-as-a-service) enterprise software vendor. As CSO, each student must decide how to allocate scarce financial resources across R&D, marketing, and operations investments as well as set prices for legacy and SaaS software offerings.
Original languageEnglish (US)
StatePublished - 2011

Fingerprint

Software
Software-as-a-Service
Competitors
An enterprise
Revenue
Large companies
Financial resources
Business model
Marketing
Vendors

Cite this

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title = "SoftStrat: The Software Platform Migration Game",
abstract = "SoftStrat helps students understand the complexities and challenges in dealing with disruptive business models and how to transition to new models while maintaining a healthy business, particularly within the context of Enterprise software and SaaS. Students play the role of the Chief Strategy Officer for MegaSoft, an enterprise software firm. MegaSoft has been successful in selling on-premise enterprise software to large companies for many years but now finds itself in search of new revenue sources in the SMB segment. It is also facing a disruptive competitor called Netware, a smaller SaaS (software-as-a-service) enterprise software vendor. As CSO, each student must decide how to allocate scarce financial resources across R&D, marketing, and operations investments as well as set prices for legacy and SaaS software offerings.",
author = "Sawhney, {Mohanbir S} and Michael Beane",
year = "2011",
language = "English (US)",

}

SoftStrat : The Software Platform Migration Game. Sawhney, Mohanbir S (Developer); Beane, Michael (Developer). 2011.

Research output: Non-textual formSoftware

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AB - SoftStrat helps students understand the complexities and challenges in dealing with disruptive business models and how to transition to new models while maintaining a healthy business, particularly within the context of Enterprise software and SaaS. Students play the role of the Chief Strategy Officer for MegaSoft, an enterprise software firm. MegaSoft has been successful in selling on-premise enterprise software to large companies for many years but now finds itself in search of new revenue sources in the SMB segment. It is also facing a disruptive competitor called Netware, a smaller SaaS (software-as-a-service) enterprise software vendor. As CSO, each student must decide how to allocate scarce financial resources across R&D, marketing, and operations investments as well as set prices for legacy and SaaS software offerings.

M3 - Software

ER -