Solving Marketing Problems with an Integrated Process

Don Edward Schultz

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationThe IMC Handbook
Subtitle of host publicationReadings & Cases in Integrated Marketing Communications
EditorsJ Steven Kelly, Susan K Jones
Place of PublicationChicago, IL
PublisherRacom Communications
ISBN (Print)9781933199344
StatePublished - 2011

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