Original language | English (US) |
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Title of host publication | The IMC Handbook |
Subtitle of host publication | Readings & Cases in Integrated Marketing Communications |
Editors | J Steven Kelly, Susan K Jones |
Place of Publication | Chicago, IL |
Publisher | Racom Communications |
Edition | 2nd |
ISBN (Print) | 9781933199344 |
State | Published - 2011 |
Solving Marketing Problems with an Integrated Process
Don Edward Schultz
Research output: Chapter in Book/Report/Conference proceeding › Chapter