"Someone Should Do Something": Replication and an agenda for collective action

Gayle Kerr*, Don Edward Schultz, Ian Lings

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

20 Scopus citations


This article provides insights into barriers to replication research and presents an agenda identifying "who" should do "what" to robustly advance knowledge in disciplines of advertising and marketing. A Delphi study, showing consensus of opinion among international experts in the replication process - authors, editors, and reviewers - is presented. The study engages the problem from a triadic perspective and highlights differences in thinking among these stakeholder groups. In presenting an agenda for collective action, the article seeks to stimulate debate regarding the merits of undertaking and publishing replication research in enhancing the credibility of the theoretical foundations of our disciplines.

Original languageEnglish (US)
Pages (from-to)4-12
Number of pages9
JournalJournal of Advertising
Issue number1
StatePublished - Jan 2 2016

ASJC Scopus subject areas

  • Business and International Management
  • Communication
  • Marketing


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