TY - JOUR
T1 - "Someone Should Do Something"
T2 - Replication and an agenda for collective action
AU - Kerr, Gayle
AU - Schultz, Don E.
AU - Lings, Ian
N1 - Publisher Copyright:
© 2016 American Academy of Advertising.
PY - 2016/1/2
Y1 - 2016/1/2
N2 - This article provides insights into barriers to replication research and presents an agenda identifying "who" should do "what" to robustly advance knowledge in disciplines of advertising and marketing. A Delphi study, showing consensus of opinion among international experts in the replication process - authors, editors, and reviewers - is presented. The study engages the problem from a triadic perspective and highlights differences in thinking among these stakeholder groups. In presenting an agenda for collective action, the article seeks to stimulate debate regarding the merits of undertaking and publishing replication research in enhancing the credibility of the theoretical foundations of our disciplines.
AB - This article provides insights into barriers to replication research and presents an agenda identifying "who" should do "what" to robustly advance knowledge in disciplines of advertising and marketing. A Delphi study, showing consensus of opinion among international experts in the replication process - authors, editors, and reviewers - is presented. The study engages the problem from a triadic perspective and highlights differences in thinking among these stakeholder groups. In presenting an agenda for collective action, the article seeks to stimulate debate regarding the merits of undertaking and publishing replication research in enhancing the credibility of the theoretical foundations of our disciplines.
UR - http://www.scopus.com/inward/record.url?scp=84956574479&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84956574479&partnerID=8YFLogxK
U2 - 10.1080/00913367.2015.1077492
DO - 10.1080/00913367.2015.1077492
M3 - Article
AN - SCOPUS:84956574479
SN - 0091-3367
VL - 45
SP - 4
EP - 12
JO - Journal of Advertising
JF - Journal of Advertising
IS - 1
ER -