STOCHASTIC MODEL OF PERSUASIVE COMMUNICATION.

V. Balachandran*, S. D. Deshmukh

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

2 Scopus citations

Abstract

A source repeatedly communicates a message through a channel so as to persuade a decision-maker to take a favorable action. The decision-maker observes the environment, the message and his cumulative learning experience and stochastically goes through a sequence of information processing states before taking an action. The transient and the steady state components of this information processing behavior are modeled in the semi-Markov process framework. Given such behavior, the problem of optimal communication system design is considered, using different measures of effectiveness of the persuasion process. Applications to advertising, decentralized planning and organizational decision-making are indicated.

Original languageEnglish (US)
Pages (from-to)829-840
Number of pages12
JournalManagement Science
Volume22
Issue number8
DOIs
StatePublished - 1976

ASJC Scopus subject areas

  • Strategy and Management
  • Management Science and Operations Research

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