| Original language | English (US) |
|---|---|
| Title of host publication | Next Generation Business Handbook |
| Subtitle of host publication | New Strategies from Tomorrow's Thought Leaders |
| Publisher | John Wiley and Sons |
| Pages | 597-615 |
| Number of pages | 19 |
| ISBN (Print) | 0471669962, 9780471669968 |
| DOIs | |
| State | Published - Dec 5 2007 |
Keywords
- Building customer loyalty
- Customer equity in strategic customer management
- Customer information
- Direct revenues
- Strategic customer management
ASJC Scopus subject areas
- General Economics, Econometrics and Finance
- General Business, Management and Accounting