Strategic Customer Management

Alexander Chernev*

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationNext Generation Business Handbook
Subtitle of host publicationNew Strategies from Tomorrow's Thought Leaders
PublisherJohn Wiley and Sons
Number of pages19
ISBN (Print)0471669962, 9780471669968
StatePublished - Dec 5 2007


  • Building customer loyalty
  • Customer equity in strategic customer management
  • Customer information
  • Direct revenues
  • Strategic customer management

ASJC Scopus subject areas

  • Business, Management and Accounting(all)
  • Economics, Econometrics and Finance(all)

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