Strategic Customer Management

Alexander Chernev*

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationNext Generation Business Handbook
Subtitle of host publicationNew Strategies from Tomorrow's Thought Leaders
PublisherJohn Wiley and Sons
Pages597-615
Number of pages19
ISBN (Print)0471669962, 9780471669968
DOIs
StatePublished - Dec 5 2007

Keywords

  • Building customer loyalty
  • Customer equity in strategic customer management
  • Customer information
  • Direct revenues
  • Strategic customer management

ASJC Scopus subject areas

  • Business, Management and Accounting(all)
  • Economics, Econometrics and Finance(all)

Cite this