| Original language | English |
|---|---|
| Pages (from-to) | 47-53 |
| Journal | Columbia Journal of World Business |
| Volume | 20 |
| State | Published - 1985 |
Strategic Global Marketing: Lessons from the Japanese
Somkid Jatusripitak, Liam Fahey, Philip Kotler
Research output: Contribution to journal › Article › peer-review