Strategic Marketing: A New Methodology

Stephen A. LaTour, Bobby J. Calder

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationFreestanding Emergency Centers: A Guide to Planning, Organization, and Management
EditorsPeter M. Friend, John M. Shiver
PublisherAspen Systems Corp.
StatePublished - 1985

Cite this

LaTour, S. A., & Calder, B. J. (1985). Strategic Marketing: A New Methodology. In P. M. Friend, & J. M. Shiver (Eds.), Freestanding Emergency Centers: A Guide to Planning, Organization, and Management Aspen Systems Corp..