Strategic Marketing for Health Care Organizations. Jossey-Bass Publisher. © 2008.

P Kotler, J Shalowitz, R Stevens

Research output: Book/ReportBook

Original languageEnglish (US)
Place of PublicationSan Francisco
PublisherJossey-Bass
StatePublished - 2008

Cite this

Kotler, P., Shalowitz, J., & Stevens, R. (2008). Strategic Marketing for Health Care Organizations. Jossey-Bass Publisher. © 2008. Jossey-Bass.