Strategic Marketing Management

Research output: Book/ReportBook

Abstract

Strategic Marketing Management (8th Edition) outlines the essentials of marketing theory and offers a structured approach to identifying, understanding, and solving marketing problems. This book delineates a comprehensive framework for articulating sound marketing strategies to guide business decisions involving product and service design, branding, pricing, sales promotion, communication, and distribution. The concepts, principles, and frameworks advanced in this book apply to a wide range of organizations, from startups to established market leaders, from packaged-goods manufacturers to value-added service providers, from nonprofit entities to for-profit corporations.
Original languageEnglish (US)
PublisherCerebellium Press, Inc.
Number of pages284
Edition8th
ISBN (Print)9781936572199
StatePublished - 2014

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  • Cite this

    Chernev, A. C. (2014). Strategic Marketing Management. (8th ed.) Cerebellium Press, Inc.