Shortages and inflation will be recurrent economic problems in the last quarter of the twentieth century. Management can respond to shortages by doing nothing, launching into aggressive demarketing, or laying plans for strategic remarketing. This article argues for the last approach. The firm should consider appropriate adjustments in its customer mix, product mix, and resource mix. At least ten interacting decisions can be considered, and management must find that combination of moves that will maximize the achievement of its objectives.
|Original language||English (US)|
|Number of pages||17|
|Journal||Sloan Manage Rev|
|State||Published - Jan 1 1975|
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