Striving to Be Known by Significant Others: Automatic Activation of Self-Verification Goals in Relationship Contexts

Extending research on the automatic activation of goals associated with significant others, the authors hypothesized that self-verification goals typically pursued with significant others are automatically elicited when a significant-other representation is activated. Supporting this hypothesis, the activation of a significant-other representation through priming (Experiments 1 and 3) or through a transference encounter (Experiment 2) led participants to seek feedback that verifies their preexisting self-views. Specifically, significant-other primed participants desired self-verifying feedback, in general (Experiment 1), from an upcoming interaction partner (Experiment 2), and relative to acquaintance-primed participants and favorable feedback (Experiment 3). Finally, self-verification goals were activated, especially for relational self-views deemed high in importance to participants' self-concepts (Experiment 2) and held with high certainty (Experiment 3). Implications for research on self-evaluative goals, the relational self, and the automatic goal activation literature are discussed, as are consequences for close relationships.