STUDYING FRAMING EFFECTS ON POLITICAL PREFERENCES: Existing Research and Lingering Questions

Ethan Busby, D. J. Flynn, James N. Druckman

Research output: Chapter in Book/Report/Conference proceedingChapter

26 Scopus citations

Abstract

Over the last quarter-century, work on issue framing has evolved to the point where the presentation and impact of frames are well understood. This is true across distinct situations, including competitive scenarios, over-time dynamics, and individuals’ selective acquisition of information. Yet, what is not fully understood is how issue framing is grounded in the larger context of opinion formation. Indeed, in some ways, this has generated ambiguity about the very meaning of the term “framing.” In this chapter, we build on our previous work and attempt to locate issue framing in the larger opinion formation context. We do this by offering a broad conception of attitude formation, including differentiating framing from information acquisition. We also touch on how journalistic frames cohere with issue frames in opinion formation. The goal of our chapter is to clarify the role frames play in opinion formation and identify areas in need of further attention.

Original languageEnglish (US)
Title of host publicationDoing News Framing Analysis II
Subtitle of host publicationEmpirical and Theoretical Perspectives
PublisherTaylor and Francis
Pages27-50
Number of pages24
ISBN (Electronic)9781317282402
ISBN (Print)9781138188549
DOIs
StatePublished - Jan 1 2018

ASJC Scopus subject areas

  • Arts and Humanities(all)
  • Social Sciences(all)

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