Subordinating the civil rights issue: Lyndon johnson in 1964

David Zarefsky*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

4 Scopus citations


During the 1960s, southerners were influenced not to regard civil rights as the single overriding issue in national politics. A campaign speech delivered by President Lyndon B. Johnson in New Orleans in October 1964 illustrates the appeals by which civil rights was subordinated to the need for sectional and national unity and the desire for southern economic development. The New Orleans speech is set in the context of the 1964 campaign and each of Johnson’s key rhetorical choices is examined.

Original languageEnglish (US)
Pages (from-to)103-118
Number of pages16
JournalSouthern Speech Communication Journal
Issue number2
StatePublished - Mar 1983

ASJC Scopus subject areas

  • Communication


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