Abstract
This paper presents the data collection method and introduces the dataset about consumers’ consider-then-choose behaviors in the household vacuum cleaner market. First, we designed a questionnaire that collected participants’ consideration and choice data, social network data, demographic information, and preferences for product features. In addition, we obtained data on vacuum cleaner product features through web scraping from online shopping websites. After data cleaning and processing, the resulting dataset enables investigation into customer preferences in two stages, namely the consideration and choice stages and the impact of social influence on the two-stage decision-making process. This dataset is unique as it is the first of its kind to collect both customers’ revealed preferences in a two-stage decision-making process and their ego social networks. This enables the modeling of customer preferences while accounting for social influence. The published survey questionnaire can be used as a template to collect data on other products in support of customer preferences modeling and the design for market systems.
| Original language | English (US) |
|---|---|
| Article number | 110353 |
| Journal | Data in Brief |
| Volume | 54 |
| DOIs | |
| State | Published - Jun 2024 |
Funding
We acknowledge Lada Nuzhna, Olga Lew-Kiedrowska, Laith Kassisieh, Neelam Modi for their assistance in data management on Cint and/or the inputs during research meetings. We also greatly acknowledge the funding support from NSF CMMI #2005661 and #2203080. The authors declare that they have no known competing financial interests or personal relationships that could have appeared to influence the work reported in this paper.
Keywords
- Customer preference
- consideration-then-choice decision-making
- product design
- product information retrieval
- social influence
ASJC Scopus subject areas
- General