Taking an expanded view of customers' needs: Qualitative research for aiding innovation

Maria F.Flores Letelier, Charles Spinosa, Bobby J. Calder

Research output: Contribution to journalArticlepeer-review

10 Scopus citations
Original languageEnglish (US)
Pages (from-to)4-11
Number of pages8
JournalMarketing Research
Issue number4
StatePublished - Dec 1 2000

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

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