Taking an expanded view of customers' needs: Qualitative research for aiding innovation

Maria F.Flores Letelier, Charles Spinosa, Bobby J. Calder

Research output: Contribution to journal › Article › peer-review

ASJC Scopus subject areas

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title = "Taking an expanded view of customers' needs: Qualitative research for aiding innovation",

author = "Letelier, {Maria F.Flores} and Charles Spinosa and Calder, {Bobby J.}",

year = "2000",

language = "English (US)",

volume = "12",

pages = "4--11",

journal = "Marketing Research",

issn = "1040-8460",

publisher = "American Marketing Association",

number = "4",

}

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AU - Letelier, Maria F.Flores

AU - Spinosa, Charles

AU - Calder, Bobby J.

PY - 2000

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M3 - Article

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SN - 1040-8460

VL - 12

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JO - Marketing Research

JF - Marketing Research

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