Taking the Customer's Point-of-View: Engagement or Satisfaction?

Research output: Working paper

Original languageEnglish (US)
PublisherMarketing Science Institute
Number of pages35
StatePublished - 2013

Cite this

title = "Taking the Customer's Point-of-View: Engagement or Satisfaction?",
author = "Calder, {Bobby J} and Isaac, {Mathew S.} and Malthouse, {Edward Carl}",
year = "2013",
language = "English (US)",
publisher = "Marketing Science Institute",
type = "WorkingPaper",
institution = "Marketing Science Institute",


Taking the Customer's Point-of-View : Engagement or Satisfaction? / Calder, Bobby J; Isaac, Mathew S.; Malthouse, Edward Carl.

Marketing Science Institute, 2013.

Research output: Working paper


T1 - Taking the Customer's Point-of-View

T2 - Engagement or Satisfaction?

AU - Calder, Bobby J

AU - Isaac, Mathew S.

AU - Malthouse, Edward Carl

PY - 2013

Y1 - 2013

M3 - Working paper

BT - Taking the Customer's Point-of-View

PB - Marketing Science Institute

ER -