Taking the Customer's Point-of-View: Engagement or Satisfaction?

Research output: Working paper

Original language	English (US)
Publisher	Marketing Science Institute
Number of pages	35
State	Published - 2013

Access to Document

@techreport{3908ad37303e435e8786d7856dff3e6c,

title = "Taking the Customer's Point-of-View: Engagement or Satisfaction?",

author = "Calder, {Bobby J} and Isaac, {Mathew S.} and Malthouse, {Edward Carl}",

year = "2013",

language = "English (US)",

publisher = "Marketing Science Institute",

type = "WorkingPaper",

institution = "Marketing Science Institute",

}