TY - JOUR
T1 - Tal como Somos/Just as we are
T2 - An educational film to reduce stigma toward gay and Bisexual Men, transgender individuals, and persons living with HIV/AIDS
AU - Ramirez-Valles, Jesus
AU - Kuhns, Lisa M.
AU - Manjarrez, Dianna
N1 - Funding Information:
This research was supported by grants from the National Institutes of Mental Health (R01MH62937-01; R42 MH071157-02) and the Chicago Community Trust to the first author. Address correspondence to Jesus Ramirez-Valles, School of Public Health, University of Illinois at Chicago, 1603 W. Taylor (M/C 923), Chicago, IL 60612, USA. E-mail: valles@uic.edu
PY - 2014/4/1
Y1 - 2014/4/1
N2 - In this article, the authors describe the development and dissemination of a film-based educational intervention to reduce negative attitudes toward gay and bisexual men, transgender women, and people living with HIV/AIDS in Latino communities, with a focus on youth. The intervention, Tal Como Somos/Just as We Are, is based on stigma and attribution theories, extensive formative research, and community input. Evaluation findings among educators and school youth suggest the film has the potential to effectively influence attitudes toward gay and bisexual men, transgender women, and people living with HIV/AIDS. The film and intervention are being disseminated using diffusion of innovations theory through community-based organizations, schools, television broadcasting, and film festivals.
AB - In this article, the authors describe the development and dissemination of a film-based educational intervention to reduce negative attitudes toward gay and bisexual men, transgender women, and people living with HIV/AIDS in Latino communities, with a focus on youth. The intervention, Tal Como Somos/Just as We Are, is based on stigma and attribution theories, extensive formative research, and community input. Evaluation findings among educators and school youth suggest the film has the potential to effectively influence attitudes toward gay and bisexual men, transgender women, and people living with HIV/AIDS. The film and intervention are being disseminated using diffusion of innovations theory through community-based organizations, schools, television broadcasting, and film festivals.
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U2 - 10.1080/10810730.2013.821555
DO - 10.1080/10810730.2013.821555
M3 - Article
C2 - 24377496
AN - SCOPUS:84897983861
VL - 19
SP - 478
EP - 492
JO - Journal of Health Communication
JF - Journal of Health Communication
SN - 1081-0730
IS - 4
ER -
