Taming the data tiger Big data tops the food chain in the modern marketing jungle

Don Edward Schultz^*

^*Corresponding author for this work

Research output: Contribution to journal › Short survey › peer-review

ASJC Scopus subject areas

@article{49253762fddb41a9908470238de06243,

title = "Taming the data tiger Big data tops the food chain in the modern marketing jungle",

author = "Schultz, {Don Edward}",

year = "2013",

month = dec,

day = "1",

language = "English (US)",

volume = "25",

pages = "10--11",

journal = "Marketing Research",

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publisher = "American Marketing Association",

number = "4",

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