Taming the data tiger Big data tops the food chain in the modern marketing jungle

Don Edward Schultz*

*Corresponding author for this work

Research output: Contribution to journalShort survey

Original languageEnglish (US)
Pages (from-to)10-11
Number of pages2
JournalMarketing Research
Volume25
Issue number4
StatePublished - Dec 1 2013

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

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