Teaching Effective Communication Skills with ACE: Analyzing, Composing, & Evaluating

Lisa Gueldenzoph Snyder, Barbara L Shwom

Research output: Contribution to journalArticle


Most business communication classes teach students to use a writing process to compose effective documents. Students practice the process by applying it to various types of writing with various purposes-reports, presentations, bad news letters, persuasive memos, etc. However, unless students practice that process in other contexts outside of the business communication class, students may quickly forget the writing strategies they have learned, and their writing suffers. In an effort to create a learning tool that students will continue to embrace long after they complete their business communication class, the authors of Business Communication: Polishing Your Professional Presence (Shwom & Snyder, 2012) developed the ACE communication process. The ACE acronym represents the concepts of analyzing, composing, and evaluating, which combine to create an effective process that can be used for both written and oral communication. To help business education instructors use the ACE model in their classes, this paper introduces the concepts of the ACE model and provides advice for instructors who want to guide students in the process and reinforce students' good writing- and good communication-habits. The article also provides useful checklists for using ACE in various communication contexts.
Original languageEnglish (US)
Number of pages6
JournalJournal of Applied Research for Business Instruction
Issue number3
StatePublished - 2011


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