Teenage Drinking: Does Advertising Make a Difference?

Charles Atkin; John Hocking; Martin Block

doi:10.1111/j.1460-2466.1984.tb02167.x

Teenage Drinking: Does Advertising Make a Difference?

Charles Atkin^*, John Hocking, Martin Block

^*Corresponding author for this work

Integrated Marketing Communications

Research output: Contribution to journal › Article › peer-review

116 Scopus citations

Original language	English (US)
Pages (from-to)	157-167
Number of pages	11
Journal	Journal of Communication
Volume	34
Issue number	2
DOIs	https://doi.org/10.1111/j.1460-2466.1984.tb02167.x
State	Published - Jan 1 1984

ASJC Scopus subject areas

Communication
Language and Linguistics
Linguistics and Language

Access to Document

10.1111/j.1460-2466.1984.tb02167.x

Cite this

@article{fe604cc816dd4182b4c3003e0795c50a,

title = "Teenage Drinking: Does Advertising Make a Difference?",

author = "Charles Atkin and John Hocking and Martin Block",

year = "1984",

month = jan,

day = "1",

doi = "10.1111/j.1460-2466.1984.tb02167.x",

language = "English (US)",

volume = "34",

pages = "157--167",

journal = "Journal of Communication",

issn = "0021-9916",

publisher = "Wiley-Blackwell",

number = "2",

}

TY - JOUR

T1 - Teenage Drinking

T2 - Does Advertising Make a Difference?

AU - Atkin, Charles

AU - Hocking, John

AU - Block, Martin

PY - 1984/1/1

Y1 - 1984/1/1

UR - http://www.scopus.com/inward/record.url?scp=84985097643&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84985097643&partnerID=8YFLogxK

U2 - 10.1111/j.1460-2466.1984.tb02167.x

DO - 10.1111/j.1460-2466.1984.tb02167.x

M3 - Article

AN - SCOPUS:84985097643

SN - 0021-9916

VL - 34

SP - 157

EP - 167

JO - Journal of Communication

JF - Journal of Communication

IS - 2

ER -

Teenage Drinking: Does Advertising Make a Difference?

ASJC Scopus subject areas

Access to Document

Other files and links

Cite this