Television and Beyond: Children's Video Media in One Community1

Ellen Wartella, Katharine Elizabeth Heintz, Amy Joan Aidman, Sharon Rose Mazzarella

Research output: Contribution to journalArticlepeer-review

21 Scopus citations


Children's access to a variety of media sources (primarily broadcast and cable television and videocassette recorders) is surveyed and the extent of content diversity provided by those sources is assessed. The study was conducted in a single community in order to evaluate whether, as the Federal Communications Commission has claimed, new technologies have increased the diversity of available children's programming. Findings indicate that children have access to a number of old and new media, with more than two thirds of the sample living in households that receive cable television and own a videocassette recorder. Over-the-air broadcasting and videocassettes offer little diversity in children's content, but cable enhances children's programming choices substantially.

Original languageEnglish (US)
Pages (from-to)45-64
Number of pages20
JournalCommunication Research
Issue number1
StatePublished - Jan 1 1990

ASJC Scopus subject areas

  • Language and Linguistics
  • Communication
  • Linguistics and Language

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