Television as a Medium of Communication: Implications for How to Regard the Child Viewer

M. Rice, E. Wartella

Research output: Contribution to journalArticlepeer-review

Abstract

Children respond to television in toto, as a medium of communication. Three repesentational codes are involved: iconic, media‐specific, and generic, e.g., verbal language. Children actively process the codes and messages, by calling upon both generic and media‐specific knowledge.
Original languageEnglish
Pages (from-to)365-372
JournalJournal of Broadcasting
Volume25
DOIs
StatePublished - 1981

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