TY - JOUR
T1 - Television as a Medium of Communication: Implications for How to Regard the Child Viewer
AU - Rice, M.
AU - Wartella, E.
PY - 1981
Y1 - 1981
N2 - Children respond to television in toto, as a medium of communication. Three repesentational codes are involved: iconic, media‐specific, and generic, e.g., verbal language. Children actively process the codes and messages, by calling upon both generic and media‐specific knowledge.
AB - Children respond to television in toto, as a medium of communication. Three repesentational codes are involved: iconic, media‐specific, and generic, e.g., verbal language. Children actively process the codes and messages, by calling upon both generic and media‐specific knowledge.
U2 - 10.1080/08838158109386460
DO - 10.1080/08838158109386460
M3 - Article
VL - 25
SP - 365
EP - 372
JO - Journal of Broadcasting
JF - Journal of Broadcasting
ER -