Television Commercial Wearout: An Information Processing View

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	173-186
Journal	Journal of Marketing Research
Volume	17
State	Published - May 1980

Cite this

@article{3e406e02dc9e462696686248c172f11b,

title = "Television Commercial Wearout: An Information Processing View",

author = "Calder, {Bobby J.} and Brian Sternthal",

year = "1980",

month = may,

language = "English",

volume = "17",

pages = "173--186",

journal = "Journal of Marketing Research",

issn = "0022-2437",

publisher = "American Marketing Association",

}