Television News Repertoires, Exposure Diversity, and Voting Behavior in the 2016 U.S. Election

Thomas B. Ksiazek; Su Jung Kim; Edward C. Malthouse

doi:10.1177/1077699018815892

Television News Repertoires, Exposure Diversity, and Voting Behavior in the 2016 U.S. Election

Thomas B. Ksiazek^*, Su Jung Kim, Edward C. Malthouse

^*Corresponding author for this work

Integrated Marketing Communications

Research output: Contribution to journal › Article › peer-review

9 Scopus citations

Abstract

This study explores the television news repertoires and voting behaviors of American citizens in the 2016 U.S. election. The results reveal notably different repertoires, some defined by ideologically driven selective exposure, others defined by political interest selective exposure (preference/disinterest in the news), and others that are seemingly neutral. In turn, both total news exposure and exposure diversity positively predict voter turnout, with exposure diversity demonstrating the stronger effect. Moreover, there was a clear relationship between exposure to partisan news media and voting in that respective party’s primary election.

Original language	English (US)
Pages (from-to)	1120-1144
Number of pages	25
Journal	Journalism and Mass Communication Quarterly
Volume	96
Issue number	4
DOIs	https://doi.org/10.1177/1077699018815892
State	Published - Dec 1 2019

Keywords

2016 U.S. election
big data
exposure diversity
media repertoires
news
selective exposure
set-top box data (STB)
voting behavior

ASJC Scopus subject areas

Communication

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title = "Television News Repertoires, Exposure Diversity, and Voting Behavior in the 2016 U.S. Election",

abstract = "This study explores the television news repertoires and voting behaviors of American citizens in the 2016 U.S. election. The results reveal notably different repertoires, some defined by ideologically driven selective exposure, others defined by political interest selective exposure (preference/disinterest in the news), and others that are seemingly neutral. In turn, both total news exposure and exposure diversity positively predict voter turnout, with exposure diversity demonstrating the stronger effect. Moreover, there was a clear relationship between exposure to partisan news media and voting in that respective party{\textquoteright}s primary election.",

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Television News Repertoires, Exposure Diversity, and Voting Behavior in the 2016 U.S. Election

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