| Original language | English (US) |
|---|---|
| Title of host publication | Handbook of Research Methods in Consumer Psychology |
| Publisher | Taylor and Francis Inc. |
| Pages | 385-402 |
| Number of pages | 18 |
| ISBN (Electronic) | 9781351137706 |
| ISBN (Print) | 9780815352983 |
| DOIs | |
| State | Published - Apr 15 2019 |
Fingerprint
Research
Text analysis
Consumer research
ASJC Scopus subject areas
- Psychology(all)
- Economics, Econometrics and Finance(all)
- Business, Management and Accounting(all)
Cite this
Rocklage, M. D., & Rucker, D. (2019). Text analysis in consumer research: An overview and tutorial. In Handbook of Research Methods in Consumer Psychology (pp. 385-402). Taylor and Francis Inc.. https://doi.org/10.4324/9781351137713
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Rocklage, MD & Rucker, D 2019, Text analysis in consumer research: An overview and tutorial. in Handbook of Research Methods in Consumer Psychology. Taylor and Francis Inc., pp. 385-402. https://doi.org/10.4324/9781351137713
Text analysis in consumer research : An overview and tutorial. / Rocklage, Matthew D.; Rucker, Derek.
Handbook of Research Methods in Consumer Psychology. Taylor and Francis Inc., 2019. p. 385-402.Research output: Chapter in Book/Report/Conference proceeding › Chapter
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Rocklage MD, Rucker D. Text analysis in consumer research: An overview and tutorial. In Handbook of Research Methods in Consumer Psychology. Taylor and Francis Inc. 2019. p. 385-402 https://doi.org/10.4324/9781351137713