Text analysis in consumer research: An overview and tutorial

Matthew D. Rocklage*, Derek D. Rucker

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationHandbook of Research Methods in Consumer Psychology
PublisherTaylor and Francis Inc.
Pages385-402
Number of pages18
ISBN (Electronic)9781351137706
ISBN (Print)9780815352983
DOIs
StatePublished - Apr 15 2019

ASJC Scopus subject areas

  • Psychology(all)
  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

Cite this

Rocklage, M. D., & Rucker, D. D. (2019). Text analysis in consumer research: An overview and tutorial. In Handbook of Research Methods in Consumer Psychology (pp. 385-402). Taylor and Francis Inc.. https://doi.org/10.4324/9781351137713