Text analysis in consumer research: An overview and tutorial

Matthew D. Rocklage*, Derek D. Rucker

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapter

5 Scopus citations
Original languageEnglish (US)
Title of host publicationHandbook of Research Methods in Consumer Psychology
PublisherTaylor and Francis Inc.
Pages385-402
Number of pages18
ISBN (Electronic)9781351137706
ISBN (Print)9780815352983
DOIs
StatePublished - Apr 15 2019

ASJC Scopus subject areas

  • General Psychology
  • Economics, Econometrics and Finance(all)
  • General Business, Management and Accounting

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