Text analysis in consumer research: An overview and tutorial

Matthew D. Rocklage^*, Derek D. Rucker

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English (US)
Title of host publication	Handbook of Research Methods in Consumer Psychology
Publisher	Taylor and Francis Inc.
Pages	385-402
Number of pages	18
ISBN (Electronic)	9781351137706
ISBN (Print)	9780815352983
DOIs	https://doi.org/10.4324/9781351137713
State	Published - Apr 15 2019

Cite this

Rocklage, M. D., & Rucker, D. D. (2019). Text analysis in consumer research: An overview and tutorial. In Handbook of Research Methods in Consumer Psychology (pp. 385-402). Taylor and Francis Inc.. https://doi.org/10.4324/9781351137713

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