Text analysis in consumer research

An overview and tutorial

Matthew D. Rocklage*, Derek Rucker

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationHandbook of Research Methods in Consumer Psychology
PublisherTaylor and Francis Inc.
Pages385-402
Number of pages18
ISBN (Electronic)9781351137706
ISBN (Print)9780815352983
DOIs
StatePublished - Apr 15 2019

Fingerprint

Research
Text analysis
Consumer research

ASJC Scopus subject areas

  • Psychology(all)
  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

Cite this

Rocklage, M. D., & Rucker, D. (2019). Text analysis in consumer research: An overview and tutorial. In Handbook of Research Methods in Consumer Psychology (pp. 385-402). Taylor and Francis Inc.. https://doi.org/10.4324/9781351137713
Rocklage, Matthew D. ; Rucker, Derek. / Text analysis in consumer research : An overview and tutorial. Handbook of Research Methods in Consumer Psychology. Taylor and Francis Inc., 2019. pp. 385-402
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Rocklage, MD & Rucker, D 2019, Text analysis in consumer research: An overview and tutorial. in Handbook of Research Methods in Consumer Psychology. Taylor and Francis Inc., pp. 385-402. https://doi.org/10.4324/9781351137713

Text analysis in consumer research : An overview and tutorial. / Rocklage, Matthew D.; Rucker, Derek.

Handbook of Research Methods in Consumer Psychology. Taylor and Francis Inc., 2019. p. 385-402.

Research output: Chapter in Book/Report/Conference proceedingChapter

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Rocklage MD, Rucker D. Text analysis in consumer research: An overview and tutorial. In Handbook of Research Methods in Consumer Psychology. Taylor and Francis Inc. 2019. p. 385-402 https://doi.org/10.4324/9781351137713