The 12 different ways for companies to innovate

Mohanbir Sawhney*, Robert C. Wolcott, Inigo Arroniz

*Corresponding author for this work

Research output: Contribution to journalReview article

215 Scopus citations
Original languageEnglish (US)
Pages (from-to)75-81
Number of pages7
JournalMIT Sloan Management Review
Volume47
Issue number3
StatePublished - Dec 14 2006

ASJC Scopus subject areas

  • Decision Sciences(all)
  • Business and International Management
  • Strategy and Management
  • Management of Technology and Innovation

Cite this

Sawhney, M., Wolcott, R. C., & Arroniz, I. (2006). The 12 different ways for companies to innovate. MIT Sloan Management Review, 47(3), 75-81.