The 12 different ways for companies to innovate

Mohanbir Sawhney^*, Robert C. Wolcott, Inigo Arroniz

^*Corresponding author for this work

Research output: Contribution to journal › Review article › peer-review

ASJC Scopus subject areas

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title = "The 12 different ways for companies to innovate",

author = "Mohanbir Sawhney and Wolcott, {Robert C.} and Inigo Arroniz",

year = "2006",

language = "English (US)",

volume = "47",

pages = "75--81",

journal = "MIT Sloan Management Review",

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