The advantages of compliance or the disadvantages of noncompliance? A meta-analytic review of the relative persuasive effectiveness of gain-framed and loss-framed messages

D. J. O'Keefe; J. D. Jensen

The advantages of compliance or the disadvantages of noncompliance? A meta-analytic review of the relative persuasive effectiveness of gain-framed and loss-framed messages

Communication Studies

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	1-43
Journal	Communication Yearbook
Volume	30
State	Published - 2006

Cite this

@article{d17bd3966da74ac394e0145c9ce6e802,

title = "The advantages of compliance or the disadvantages of noncompliance? A meta-analytic review of the relative persuasive effectiveness of gain-framed and loss-framed messages",

author = "O'Keefe, {D. J.} and Jensen, {J. D.}",

year = "2006",

language = "English",

volume = "30",

pages = "1--43",

journal = "Communication Yearbook",

}