The application of "integrated marketing communications" to social marketing and health communication: Organizational challenges and implications

Glen Nowak; Galen Cole; Susan Kirby; Vicki Freimuth; Clarke L Caywood

doi:10.1080/15245004.1998.9961011

The application of "integrated marketing communications" to social marketing and health communication: Organizational challenges and implications

Glen Nowak^*, Galen Cole, Susan Kirby, Vicki Freimuth, Clarke L Caywood

^*Corresponding author for this work

Integrated Marketing Communications

Research output: Contribution to journal › Article › peer-review

12 Scopus citations

Original language	English (US)
Pages (from-to)	12-16
Number of pages	5
Journal	Social Marketing Quarterly
Volume	4
Issue number	4
DOIs	https://doi.org/10.1080/15245004.1998.9961011
State	Published - Dec 1 1998

ASJC Scopus subject areas

Economics and Econometrics
Marketing

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10.1080/15245004.1998.9961011

Cite this

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title = "The application of {"}integrated marketing communications{"} to social marketing and health communication: Organizational challenges and implications",

author = "Glen Nowak and Galen Cole and Susan Kirby and Vicki Freimuth and Caywood, {Clarke L}",

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The application of "integrated marketing communications" to social marketing and health communication: Organizational challenges and implications

ASJC Scopus subject areas

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