The application of "integrated marketing communications" to social marketing and health communication: Organizational challenges and implications

Glen Nowak*, Galen Cole, Susan Kirby, Vicki Freimuth, Clarke L Caywood

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

12 Scopus citations
Original languageEnglish (US)
Pages (from-to)12-16
Number of pages5
JournalSocial Marketing Quarterly
Issue number4
StatePublished - Dec 1 1998

ASJC Scopus subject areas

  • Economics and Econometrics
  • Marketing

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