Two waves of data from the National AIDS Behavioral Surveys, one collected prior to Magic Johnson's disclosure that he was HIV positive and one collected after, were used to address whether the disclosure was related to increases in condom use in a representative sample of respondents with a risk factor for HIV. Results indicated that Blacks, Hispanics, those with fewer than 12 years of education, and unmarried respondents were more likely to report being influenced by Magic Johnson's announcement. In addition, even when sociodemographic variables related to change in condom use were controlled, those respondents who reported being influenced by Magic Johnson's announcement were more likely to increase their condom use.
ASJC Scopus subject areas
- Gender Studies
- Sociology and Political Science
- History and Philosophy of Science