The Associative-Propositional Evaluation Model: Operating Principles and Operating Conditions of Evaluation

Bertram Gawronski, Galen V Bodenhausen

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

29 Scopus citations
Original languageEnglish (US)
Title of host publicationDual-Process Theories of the Social Mind
EditorsJeffrey W. Sherman, Bertram Gawronski, Yaacov Trope
Place of PublicationNew York
PublisherThe Guilford Press
Pages188-203
Number of pages16
ISBN (Electronic)9781462514441
ISBN (Print)9781462514397
StatePublished - 2014

Cite this

Gawronski, B., & Bodenhausen, G. V. (2014). The Associative-Propositional Evaluation Model: Operating Principles and Operating Conditions of Evaluation. In J. W. Sherman, B. Gawronski, & Y. Trope (Eds.), Dual-Process Theories of the Social Mind (pp. 188-203). The Guilford Press.