TY - JOUR
T1 - The Behavioral Score Approach to Dependent Variables
AU - Calder, Bobby J.
AU - Malthouse, Edward C.
PY - 2003
Y1 - 2003
N2 - Theoretical explanation is most often confined to the independent or predictor variables in most consumer research. Consumer behavior itself is either not measured or measured as a single manifest variable, usually of the form, How/will you buy/use product - in a period of time? Dependent variables should be considered from a more theoretical point of view. To this end we develop an approach to dependent variables using behavior scores that span the theoretical domain of a behavior. We apply this approach to develop a specific measure of newspaper readership using data from a national sample of 37,000 consumers.
AB - Theoretical explanation is most often confined to the independent or predictor variables in most consumer research. Consumer behavior itself is either not measured or measured as a single manifest variable, usually of the form, How/will you buy/use product - in a period of time? Dependent variables should be considered from a more theoretical point of view. To this end we develop an approach to dependent variables using behavior scores that span the theoretical domain of a behavior. We apply this approach to develop a specific measure of newspaper readership using data from a national sample of 37,000 consumers.
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U2 - 10.1207/S15327663JCP1304_06
DO - 10.1207/S15327663JCP1304_06
M3 - Article
AN - SCOPUS:0347622726
SN - 1057-7408
VL - 13
SP - 387
EP - 394
JO - Journal of Consumer Psychology
JF - Journal of Consumer Psychology
IS - 4
ER -