| Original language | English (US) |
|---|---|
| Pages (from-to) | 10-11 |
| Number of pages | 2 |
| Journal | Marketing Management |
| Volume | 20 |
| Issue number | 1 |
| State | Published - Mar 2011 |
ASJC Scopus subject areas
- Business and International Management
- Marketing
The business of branding
Don E. Schultz
Research output: Contribution to journal › Article › peer-review