The business of branding

Don Edward Schultz

Research output: Contribution to journalArticle

Original languageEnglish (US)
Pages (from-to)10-11
Number of pages2
JournalMarketing Management
Volume20
Issue number1
StatePublished - Mar 1 2011

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

Cite this

Schultz, D. E. (2011). The business of branding. Marketing Management, 20(1), 10-11.