The Cambridge handbook of consumer psychology

Michael I. Norton, Derek D. Rucker, Cait Lamberton

Research output: Book/ReportBook

1 Scopus citations

Abstract

Why do consumers make the purchases they do, and which ones make them truly happy? Why are consumers willing to spend huge sums of money to appear high status? This handbook addresses these key questions and many more. It provides a comprehensive overview of consumer psychology, examining cutting-edge research at the individual, interpersonal, and societal levels. Leading scholars summarize past and current findings and consider future lines of inquiry to deepen our understanding of the psychology behind consumers’ decision making, their interactions with other consumers, and the effects of societal factors on consumption.The Cambridge Handbook of Consumer Psychology will act as a valuable guide for faculty as well as graduate and undergraduate students in psychology, marketing, management, sociology, and anthropology.

Original languageEnglish (US)
PublisherCambridge University Press
Number of pages767
ISBN (Electronic)9781107706552
ISBN (Print)9781107069206
DOIs
StatePublished - Jan 1 2015

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ASJC Scopus subject areas

  • Psychology(all)

Cite this

Norton, M. I., Rucker, D. D., & Lamberton, C. (2015). The Cambridge handbook of consumer psychology. Cambridge University Press. https://doi.org/10.1017/CBO9781107706552