The career of metaphor

Brian F. Bowdle*, Dedre Gentner

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

555 Scopus citations


A central question in metaphor research is how metaphors establish mappings between concepts from different domains. The authors propose an evolutionary path based on structure-mapping theory. This hypothesis - the career of metaphor - postulates a shift in mode of mapping from comparison to categorization as metaphors are conventionalized. Moreover, as demonstrated by 3 experiments, this processing shift is reflected in the very language that people use to make figurative assertions. The career of metaphor hypothesis offers a unified theoretical framework that can resolve the debate between comparison and categorization models of metaphor. This account further suggests that whether metaphors are processed directly or indirectly, and whether they operate at the level of individual concepts or entire conceptual domains, will depend both on their degree of conventionality and on their linguistic form.

Original languageEnglish (US)
Pages (from-to)193-216
Number of pages24
JournalPsychological Review
Issue number1
StatePublished - Jan 2005

ASJC Scopus subject areas

  • Psychology(all)


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