TY - JOUR
T1 - The Chaffee principle
T2 - the most likely effect of communication … is further communication
AU - Walter, Nathan
AU - Saucier, Camille J.
AU - Brooks, John J.
AU - Suresh, Sapna
AU - Fiers, Floor
AU - Holbert, R. Lance
N1 - Publisher Copyright:
© 2024 International Communication Association.
PY - 2024
Y1 - 2024
N2 - Steven Chaffee stated that ‘the most likely “effect” of communication…is further communication' (p. 72). The present study asks to what extent this offering, referred to as ‘The Chaffee Principle,’ is realized in extant communication research. A manual content analysis of two top-tier communication journals (N = 2,040) offers an assessment of empirical attention to a variety of communicative acts in mass, interpersonal, and mediated-interpersonal communication research, as well as across subfields, contexts, methods, and time. The analysis finds that communication-to-communication effect sizes (r =.28) largely surpass those found in more dominant areas, and yet receive relatively scant attention in the communication literature. A call is made for a more systematic study of The Chaffee Principle to advance communication research.
AB - Steven Chaffee stated that ‘the most likely “effect” of communication…is further communication' (p. 72). The present study asks to what extent this offering, referred to as ‘The Chaffee Principle,’ is realized in extant communication research. A manual content analysis of two top-tier communication journals (N = 2,040) offers an assessment of empirical attention to a variety of communicative acts in mass, interpersonal, and mediated-interpersonal communication research, as well as across subfields, contexts, methods, and time. The analysis finds that communication-to-communication effect sizes (r =.28) largely surpass those found in more dominant areas, and yet receive relatively scant attention in the communication literature. A call is made for a more systematic study of The Chaffee Principle to advance communication research.
KW - Communication-to-communication
KW - content analysis
KW - meta-analysis
KW - scientific principle
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U2 - 10.1080/23808985.2024.2352417
DO - 10.1080/23808985.2024.2352417
M3 - Article
AN - SCOPUS:85193010069
SN - 2380-8985
VL - 48
SP - 302
EP - 319
JO - Annals of the International Communication Association
JF - Annals of the International Communication Association
IS - 4
ER -