The ‘changing’ face of media discourses on poverty in the age of populism and anti-globalisation: The political appeal of anti-modernity and certainty in Brazil

This article analyses how the political right in parts of the Global South has appropriate agendas and issues that in the past were often associated to the political left and presented them instead as their own. It does so by articulating narratives around poverty and social exclusion in the context of anti-globalisation and nationalistic discursive regimes that appeal to popular ‘common sense’. The piece explores this argument by examining the case of Brazilian president Jair Bolsonaro. Reviewing a sample of Brazilian news media outlets and the type of messages in relation to poverty during the most recent presidential elections, it is suggested that by linking themes of social exclusion with nationalism in the news media, the political right has been able to explain poverty by means of increasing globalisation and liberalism and co-opt this agenda.