The ciper and idl-reporteros' content strategy: Consequences of changing platform from facebook to twitter

JOSÉ LUIS REQUEJO-ALEMÁN, JAIRO LUGO-OCANDO

Research output: Contribution to journalReview articlepeer-review

Abstract

This work examines why non-profit investigative journalism organizations, CIPER and IDL-Reporteros, switched from Facebook to Twitter as a strategy to reach wider audiences and gain greater influence in society. To undertake this study, we triangulated secondary data analysis together with a content analysis of their social media accounts and conducted in-depth interviews with their managers. Our work has identified a significant transition from Facebook to Twitter, with the latter social networking service giving the two organizations greater visibility and reach than we expected.

Original languageEnglish (US)
Pages (from-to)64-89
Number of pages26
JournalBrazilian Journalism Research
Volume17
Issue number1
DOIs
StatePublished - Apr 2021

Keywords

  • CIPER
  • Content strategy
  • IDL-Reporteros
  • Non-profit investigative journalism
  • Twitter journalism

ASJC Scopus subject areas

  • Communication

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