This work examines why non-profit investigative journalism organizations, CIPER and IDL-Reporteros, switched from Facebook to Twitter as a strategy to reach wider audiences and gain greater influence in society. To undertake this study, we triangulated secondary data analysis together with a content analysis of their social media accounts and conducted in-depth interviews with their managers. Our work has identified a significant transition from Facebook to Twitter, with the latter social networking service giving the two organizations greater visibility and reach than we expected.
- Content strategy
- Non-profit investigative journalism
- Twitter journalism
ASJC Scopus subject areas