| Original language | English |
|---|---|
| Pages (from-to) | 49-60 |
| Journal | California Management Review |
| Volume | 7 |
| State | Published - 1965 |
The Competitive Marketing Simulator - A New Management Tool
Research output: Contribution to journal › Article › peer-review
Research output: Contribution to journal › Article › peer-review
| Original language | English |
|---|---|
| Pages (from-to) | 49-60 |
| Journal | California Management Review |
| Volume | 7 |
| State | Published - 1965 |