The Concept of External Validity

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	240-244
Journal	Journal of Consumer Research
Volume	9
State	Published - Dec 1982

Cite this

@article{1157c26cf84747668edc371d141dbaa6,

title = "The Concept of External Validity",

author = "Calder, {Bobby J.} and Phillips, {Lynn W.} and Tybout, {Alice M.}",

year = "1982",

month = dec,

language = "English",

volume = "9",

pages = "240--244",

journal = "Journal of Consumer Research",

issn = "0093-5301",

publisher = "Oxford University Press",

}